Super Mario Advance 4: Super Mario Bros. 3 (Game Boy Advance Review)

Super Mario Advance 4: Super Mario Bros. 3
Platform: Game Boy Advance
First Released July 11, 2003 (my 14th birthday!)
Directed by Hiroyuki Kimura
Developed by Nintendo
Available with a Switch Online Expansion Pack Subscription
Listing at Mario Wiki

Super Mario Bros. 3 is one of the most celebrated video games ever, and one of the most studied. If you have twenty minutes to spare, well, please keep reading because I work really hard on these things. BUT if you have forty minutes, after me, go read everything Cutting Room Floor has on Mario 3 because it’s fascinating. The amount of drawing-board content that made it into the final game’s code rivals the volume of deleted content you’d see in something like a modern Grand Theft Auto game. It’s also the final console-based Super Mario game to first release before I was born. More importantly for the sake of this feature, Mario 3 is a game that I tend not to like anywhere near as much as my older readers, and I swear to God, it’s not just for the sake of being contrarian. Who would actually say something that’s good isn’t just to be a prick? Well, that’s not my argument with Mario 3 anyway. I like it a lot! I just don’t love it.

I can’t appreciate the level of anticipation that gamers of the 1980s went through in the lead-up to Mario 3’s release. I mean, of course there were games I looked forward to as a child, but Mario 3 was arguably the last major game to come out before anything resembling a console war was happening. It’s a situation that will likely never be replicated. The Genesis didn’t really blow up until 1991, so Nintendo stood alone and Mario 3 was the single biggest title that kids wanted. For anyone my age, go back to your childhood and think of the game you wanted the most, and now imagine it was the ONLY game in town, with McDonald’s Happy Meal toys and a cartoon series and motion picture tied into the advertising campaign. Yeah, this will never happen again.

Super Mario Bros. 3 came out in North America a whopping 477 days AFTER the Famicom release. Publicly, Nintendo blames a ROM shortage, but I think there’s more to it. Oh, I’m sure there was some ROM manufacturing hiccup, but I think they took advantage of it because they didn’t want Mario 3 to cannibalize Game Boy sales. It was their first non-NES device that was released around the time Mario 3 was originally penciled-in and they sort of needed it to do really good to prove they weren’t a flash in the pan. Maybe selling millions of copies of Mario 3 AND millions of Game Boys in 1989 would have been a flex, but who knows? Maybe it could have gone the other way. Gaming had already crashed once, and asking for Mario 3 undermined the Game Boy’s pitch. This is still firmly the “most children’s bedrooms didn’t have a TV” era, and Nintendo’s pitch to parents was “buy your child a Game Boy and get the living room TV back!” But if children in 1989 were asked “it’s either a Game Boy or Mario 3, so take your pick” I think they pick Mario 3, don’t you? Hell, the most famous Mario 3 ad doesn’t show a single f*cking second of gameplay. That’s how hyped the game was, and if Nintendo forced a competition between their own products, I think Mario 3 would have left Game Boy in a smoking crater. Why even create the possibility for that scenario if you don’t need to?

Well, clearly they didn’t need to. Assuming I’m right, sitting from my comfortable distance decades later, I kind believe they were vindicated for the choice to delay. Game Boy was a big hit and Super Mario Land is one of the biggest sellers ever. So was Super Mario Bros. 3 for that matter. The extra time allowed Nintendo to go hard on the Mario 3 advertising with a media blitz that included a Happy Meal promotion at McDonald’s and a cartoon series that was so popular that reruns were still on TV when I was a child. I thought it was completely unwatchable when I was 6 years old and I think it’s still unwatchable now that I’m about to turn 36 years old. Okay, TECHNICALLY the Adventures of Super Mario Bros. 3 aired after the game released, something I wish I had checked on before I watched the entire f*cking series, all twenty-six 10-minute-long shorts, for this feature. Here’s my review: Oh God, the Koopa Kids (who are all the wrong names for some reason, WTF is that about?) are a parody of Ninja Turtles. HAH, because they’re turtles! Someone got paid to make that connection. Oh God, Milli Vanilli is on the show. That sounds like I’m making a joke but I’m not. That’s really them. Oh God, Luigi’s a dog now. Is that a thing they planned for the game?

Nope, this doesn’t work for me. I need someone to take a drill to my head and get it out. I’m not kidding. It feels like The Adventures of Super Mario Bros. 3 is digging at my skull from the inside. Get it out. GET IT OUT! GET IT OUT! GET IT OUT! GET IT OUUUUUUUUUUUUUUUT!

Most famously of all, Mario 3 was the climax of a feature length Nintendo/Universal Studios advertisement called The Wizard, which was released in theaters two months before Mario 3’s US debut. No need to drill this one out of my head. My film buff sister and her pretentious friends (sorry, sis) watched it during a “bad movie marathon” last year and honestly they didn’t think it was bad enough to be included, because it’s not so much “bad” as it is “completely shameless, cynical, and/or soulless.” Even though I was there ruining the experience for them by pointing out that not a single one of the video game scenes in that movie makes a lick of sense. Somehow Jimmy got 50,000 points on Double Dragon in approximately thirty seconds. I tried this myself, syncing Double Dragon for the NES with the scene in the movie. In my best run, my score from the opening cinematic (seen in the movie) until the time Fred Savage says “50,000?!” was 2,050 points.

That’s even giving me a full extra second or two since Fred Savage needed a moment to process that his brother is obviously a legitimate wizard. As in a practitioner of sorcery and/or witchcraft who clearly possesses the Time Gem, and possibly all the other Infinity Gems which he used not wipe out half of all life in the universe but instead change the scoresheet for Double Dragon so that every landed shot scores about 4,000 points, give or take. Diabolic. Hey, it’s either that or there was a cigarette burn on the screen right where the score is displayed that looked like the number 50,000. What? It could happen! The Wizard is the definitive “kids’ product made by people cashing in on a kids’ trend who aren’t interested in figuring out why the popular thing is popular.” And it’s really bad about it, too. Even Roger Ebert said he knew that the shots of Teenage Mutant Ninja Turtles that were purported to be of the third stage were only the first stage while Gene Siskel recognized that nobody who made this loved the games featured. It’s THAT obvious, even to a non-gamer. But ask gamers at the time if they remember that part, and they don’t. They remember this:

Even though that scene makes no sense either. Why would they be scoring points as soon as the host said “GO!” How would Jimmy even know the warp whistle is there? Why would warping boost his points? Shouldn’t he be scoring no points while he f*cks around with the warp whistle, and how did he even know how to activate it in the first place? Why would losing a life cost you points? If Jimmy lost so many points, how did he still win when Lucas is the only one on stage who never died? This thing has more plot holes in the big finale than all of Season 8 of Game of Thrones. I take back what I said about the Wizard, because it’s so much worse than simply being disinterested in what kids are into. It’s a movie made by people who think kids are stupid. Not that it matters. It more than doubled its modest $6 million budget at the box office, and that’s before you consider that normal Hollywood metrics don’t apply since the movie was not meant as a normal movie but as a feature length advertisement heavily subsidized by outside forces. Hell, even the finale I’m pretty sure was partially subsidized by the state of California for a sh*thole roadside attraction, the Cabazon Dinosaurs. I went there as a kid before it was turned into a creationist museum (I just found out it’s back to being a run of the mill tourist trap), and remember it had an intense musty smell.

Pictured above: how this review is going. But I do have a point: I want you to consider everything I talked about above. Prerelease circumstances that have never, and will never, be replicated. I think that’s part of the reason why Super Mario Bros. 3 is a huge deal to my older readers and not so much to my generation. I’ve met plenty of people who have it on their short list of “greatest video games of all-time.” I’m so sorry to my 40-something to 50-something readers, but I’ve never really understood it, because I don’t think Super Mario Bros. 3 should even be in the GOAT conversation. It’s fine. The flying racoon idea (with tail-whip attack) was inspired. Some of the levels are truly breath-taking. The enemy design especially never gets the credit it deserves. I think the roster of basic enemies is even better than Mario 2’s. Super Mario Bros. 3 is a solidly good game. Maybe even a great game. Maybe, as in I wouldn’t passionately argue against someone who wants to call it “great.” BUT, I do have a case to make against its greatness.

Mario 3’s base game only has a couple stages I’d consider to be particularly strong. Don’t read that as “she’s saying the levels suck” because I’m not. My attitude towards the base game in general is “it’s fine” and when it comes to the level design I’m going to stick with “it’s fine.” Except, you know, when it’s not. It just often feels like there’s no good incentives to explore the levels. Take level 2 – 1 for example. They built these two massive hollow structures that you literally walk over the top of. You can go inside them and collect an extra life and some coins. Except extra lives are plentiful and coins just aren’t enough of a reward. This is just bad risk/reward design and a poor use of real estate, and if this were ANY game but Super Mario Bros. 3, I think people would universally say this is nonsensical design.

But that kind of head-scratching design is all over Super Mario Bros. 3. Even in levels that are fun to explore. You’ll notice that I didn’t say the structures themselves are stupid or anything because I’m not sh*ting on them. Their shapes are perfectly logical platforming game layouts. Good enemy placement on the inside. Not so much the roofs, which are, you know, the parts you have to actually walk across to get to the end of the stage, which is right there past the second structure. Hell, the second one didn’t even have a single enemy on its roof. But I think the little jumping flames inside the structures are quality enemies and a credible threat to Mario. There’s just not a good reason to go inside of them. This could have easily been fixed by creating some kind of circumstance that necessitates going through structures. A key. A switch. Anything besides a nominal reward with no risk/reward balance consideration.

But the thing that bothers me most about Mario 3, and this will annoy my older readers quite a bit I imagine: I think it’s too conservative. Like, the Tanooki suit can make invisible things visible, including platforms and doors. You can do a LOT with that idea, but they really didn’t. There’s only a small handful of uses for it, most of them quite subtle, and none of which made me sit up in my chair. The Hammer Bros. suit can kill enemies other suits can’t, but they never once built a stage specifically tailored to that strength. I hate to keep using the same argument, but if ANY OTHER GAME had an item like the Hammer Bros. suit and never once worked up the courage to make a level where it’s a necessity instead of a luxury item, I think the average gamer would question why they bothered. And you know they’re capable of better since they certainly did a good job building reasons to use Racoon Mario or even Frog Mario.

Now, in fairness, Mario 3 does offer plenty of highlights. World 1, as in every single stage in Grass Land, is one of the most downright scientifically perfect opening sequences ever in any platform game. The absolute perfect education for everything to come. Along with Mario 1’s World 1, these stages could be the whole curriculum of game design school for how to introduce mechanics into your game. After World 1, the level design keeps up a consistent drip of uniqueness, including several one-off moments. You don’t expect that from a 1988 game. The most famous is, of course, the shoe. Hey, who doesn’t love the shoe? I mean, it would probably be lame as hell if it was just a regular roster item, but it ain’t! It just shows up in a seemingly random World 5 stage (specifically 5 – 3), gives you a short playground that takes under two minutes to beat even if you f*ck around, and then it’s taken away from you and never shows up again until it had its mystique utterly shat upon by about fifty-thousand uncreative people in Mario Maker.

That’s the thing though. For all my bitching, the bite-sized level format also kind of makes the game bullet-proof. Even when Mario 3 is outright bad, and on rare occasions it is, it’s still okay because, barring a loss of life, you’re two minutes or less away from something that’s different. Well, besides those damn airships, all of which felt interchangeable except the first one (again, perfectly balanced like everything else in World 1) and the last one (the series of speedy ones in World 8). I’m really not a fan of auto-scrolling in platforming games and I didn’t enjoy the airship concept at all. Otherwise, nobody can accuse the levels in Super Mario 3 of feeling samey. There’s clearly an effort being made to give stages individual personalities, unique game design goals, and their own one of a kind “vibe” for lack of a better term.

That’s the ground Mario 3 really broke, and it’s VERY modern in that regard. A rapid-fire series of unique platforming challenges that hit one after another, with tonal whiplash that would leave you in a neck brace if it were any genre but a 2D platformer. That individualism overrides the actual gameplay content. While I might be very frustrated by how de-emphasized exploration is, I’m also picking nits with full knowledge that’s NOT the point. Mario 3 isn’t a five course meal. It’s a bag of potato chips. That’s not an insult, by the way. Who doesn’t pig out on potato chips? You can’t just stop at one! That’s the point! It’s why I don’t really think there were any truly stand-out “holy crap that level was amazing” moments in Mario 3. Instead, it just maintained a consistent tempo of quality stages, and I kept reaching into the bag to have another, and another, and another. If you want gourmet food, you want to play Super Mario World, where Nintendo applied the lessons they learned making Mario 3 to make much more logically-sound levels that have exploration highly incentivized.

Or you can play the E-Reader levels.

If you’re a Nintendo Switch Online expansion pack subscriber, you can play the E-Reader stages in Super Mario Advance 4, and trust me, they’re absolutely f*cking phenomenal. Well, 33 out of 38 of them, since the first five are just remakes of Mario 1’s World 1 and Level 2 – 2 because of-f*cking-course they would do that. If you want those to be fun, you have to make your own fun. I just flew around with the Mario World cape dive-bombing enemies out of spite. F*ck them.

Now don’t expect all of the E-Reader levels to offer some kind of hardcore white knuckle challenge. All of them have some kind of gimmick and several of them are just plain silly. But, they all remember to have fun. Okay, so maybe it IS a cinch to use the sticky blocks to run around a track. You just hold the B-button and forward on the D-Pad and watch the game beat itself with minimum effort, but that’s not the WHOLE stage. It’s there because that’s fun, and that should be all that matters. Even the weakest of the E-Reader stages are so damn charming in how out of f*cks they are about presenting any resistance when they could just have some toy for you to play with that they shoot the moon and becomes genius. Like at one point, a Boomerang Bros. shows up and he has a blue boomerang that, once you kill him, you get to pick up and throw at the next enemy. It happens once and never again and I LOVED IT!

Plus, nobody can accuse THESE levels of not wringing every drop of gameplay out of their real estate. The best way I can describe these stages is that they do for Super Mario Bros. 3 what the Special Zone stages in Super Mario World did for that game. This is the culmination of everything that has been learned by those who worked on these games saying “okay, let’s really show ’em what this engine can do.” As a result, the rough sloppiness of Mario 3’s level design is completely gone in these stages, replaced with fine-tuned level themes that very specifically require the players to explore. In fact, my absolute favorite levels of the core game, the ones that are mazes, are the main style of game in the E-Reader stages.

And even the gimmicky levels, like ones with timers so short that you only have 20 seconds, give players an actual reason to explore: the Advance Coins and the rarer e-Coins. I have no f*cking clue why these weren’t added to the core Mario Advance 4 game. Assuming they placed the coins in the right locations, and I have no reason to believe they wouldn’t have, it would have been transformative. I was constantly saying “what the f*ck was the point of having that entire section there?” That would have been off the table, but they didn’t do that and that’s pretty heartbreaking. When I did Mario Advance last week, I didn’t go for 100% of the post-game Yoshi Eggs. But, had they done the same kind of post-game bonus with Mario 3, I would still be playing Super Mario Advance 4 instead of writing this. I would have gone for 100% in the eighty-eight core levels just like I did with the thirty-eight E-Reader levels.

That’s why, while I’m so happy I finally played Super Mario Bros. 3 for an IGC review, I also walk away feeling that it’s maybe the most overrated “all-time great” in terms of its actual content. It’s fine, but almost all my happiest moments came from playing the E-Reader levels. They felt more like the type of stages I would see in a Mario game from MY lifetime. I still think the core game isn’t as good as Mario 2 or Mario World. Not even close, and some of the ROM hacks I’ve played of Mario 3 annihilate it completely. So, why do older people tend to put this on such a pedestal? Is it really “you had to be there?” Well, yeah, but it’s much more complicated.

I can’t imagine how big the leap from Super Mario Bros. 1 to Super Mario Bros. 3 must have felt for my older readers. Literally, I cannot, because there’s no comparison to anything in my gaming lifetime, especially since I just missed the jump from 2D to 3D. My gaming lifetime started in 1996, with the PS1, and really took off in 1998, when I got my Nintendo 64. If my parents had let me play Grand Theft Auto, then the jump from GTA 2 to GTA 3 would have been the Mario 1 to Mario 3 killer, but I was 10 and then 12 years old when those games came out and I wasn’t allowed to play them. My parents were afraid if I played the wrong kind of games, I’d become a cynical, foul-mouthed deviant. The results speak for themselves. Anyway, from a game design evolution point of view, I experienced a series of incremental steps forward. That’s kind of crazy when you think about how close I was to the dawn of games. I was only a decade late. Maybe a decade-and-a-half, but either way, I pretty much missed the age of big progress in game design entirely. And if you don’t think I’m so jealous of my older readers that they got to experience one gigantic leap forward after another that I want to swap their shoes with mouse traps, you’re wrong. You f*ckers were spoiled!

But I also think those leaps might have made games seem better than they were. I’m not condescending my older readers, either. There’s actual science on this, and with games that make those gigantic leaps forward like Super Mario Bros. 3, it’s deeper than the simple nostalgia science of “Mario 3 is your favorite game because you played it as a child and didn’t have the burdens of adulthood weighing you down.” Oh no, it’s actually even more potent than that. Since the leap between Mario 1 and Mario 3 was so huge, it’s safe to say that Mario 3 was practically a whole new experience unlike anything you had experienced before. Agreed? Good. Well, get this: new experiences cause your brain to literally trip a sort of circuit breaker and go into a “recording” mode. And, of course, it does this with the brain’s favorite chemical: dopamine, which makes you even happier, which lights up even more neurons and gets them ready to record, which releases more dopamine, and so forth, and so forth. There’s actually a reason your brain is doing all this, too. Your brain is putting itself in a state for memories to form easier and last longer because it’s now operating under the assumption this new activity that you’re enjoying is one you will do again, so whatever you’re doing now, you’ll need to clearly remember what you did and how you did it so you can do it even better next time. Neat, huh? But consequently, anything similar that follows will lose that sense of “newness” so it won’t trigger the same reaction in your brain, and so you can NEVER replicate it. If you played Mario 3 when it was new in 1990, maybe that’s actually why nothing has felt quite as fun as it since. Your brain was literally configuring itself for almost all video games based on your experience playing Mario 3, and to assure that, it made you drunk on happiness. People my age aren’t looking down on you. We’re in the same boat with different games. For me, it was Banjo-Kazooie, Ocarina of Time, and Goldeneye.

Well, unfortunately for Super Mario Bros. 3, I had played games like Mario 3 before I played it. I even played Mario World before I played Mario 3. That’s why it felt like a step backwards. I can’t stress enough that I’m not hating on Mario 3. The base game, all by itself, is fine. I’d even give it the title of “Mario game with the best first world and best final world.” World 8 not only feels fantastic, but genuinely climatic. That’s harder to do than you would think. It’s a milestone in terms of scope and roster of characters. It shouldn’t just be studied by would-be game makers for introductory stages, but also for basic enemy design. It might be the most up-tempo 8-bit action game EVER. Needless to say, it would get a YES! even without the bonus E-Reader content. It’s kind of impossible to not like it. Also, nothing I can say is going to take away from Mario 3’s place in history. It’s in Cooperstown. Its star is on the Walk of Fame. Even among legends, it’s a big deal.

Super Mario Bros. 3 is also a game where you can clearly feel the designer learning curve, and hell, I’d say it’s more obvious than even the original Super Mario Bros and probably the single roughest mainline “Super Mario” game ever made. They didn’t know exactly what they were doing yet, but they were getting better. You can even feel the progress as the game goes along with strong worlds like 5 and 7, and 8 really feeling like they’re putting it together and starting to get weird and experimental. And yet, you can also feel where they used the brakes just a little too much. So, I really hope my older readers aren’t offended when I say you probably liked Mario 3 more than “modern crap” because you were still developing as a person. But, here’s why that’s okay: because everything I dislike about Super Mario Bros. 3 is a result of the people who made it still developing as game designers. It’s Nintendo’s adolescence at its peak, where you can see that they’re going to go on to do some spectacular things, after they get done sprouting peach fuzz and popping zits.
Verdict: YES!