The fun continues with that story: EA was launching their first Genesis Madden game ON THE SAME DAY as the game Sega had hired them to make to compete with their own product. But EA wanted a good relationship with Sega so they decided to make a more casual, arcade-style football game with Montana to counter their more simulation-like Madden title. But, get this: the Montana game they made in short order (around four months) was universally regarded at EA as more fun than Madden, so right before they sent it back to Sega, they deliberately went back and made the game worse. Golly, the 16-Bit era produced some insane stories.